Increase in preventive appointment completions from segmenting messaging based on primary care provider status
Account registrations from onboarding journey
Hours saved from piloting AI-driven design solution for sales enablement materials
01 Strategy & Decision-Making
Data-Driven Strategy
I use data and audience insights to make decisions that build on future campaigns. I've contributed to defining our core audience segments, found efficiencies others miss, and built AI-powered workflows that have freed hundreds of hours of team capacity.
02 Brand & Storytelling
Human-Centric Messaging
I translate complex offerings and concepts into clear, human messaging. Whether I'm driving sales, engagement, or a specific behavior, the work is always grounded in messaging that conveys value and clarity.
03 Leadership
Cross-Functional Leadership
I thrive on building relationships across the organization. Knowing who you work with is just as important as knowing your work. I was a key contributor to the first cross-segment digital adoption campaign — and driving that kind of work with a team you care about is what makes the work worthwhile.
My Lens
I came to marketing through psychology and a love for words — which means my train of thought always follows the audience's journey and I'm always crafting a message. Five years in healthcare taught me how to apply that lens to complex problems while being influenced by numerous cross-functional stakeholders, federal regulations, and drastic societal attitudes about the industry.